Perhaps I am picky and persnickety, but the YouTube algorithm always feeds me the worst suggestions for people who may be interested in fragrance. I don’t want to belabor the point, but these people have mind-numbingly boring takes and, in my opinion, are talking about dull, unimaginative things, to begin with. No one needs to see another video about Marc Jacobs Daisy, okay?

Ugh! I don’t mean to give pick on Daisy so much. It’s the lackluster low-hanging fruit that I always reach for.  But listen, if you like Daisy, that’s fine. Mine is only one stupid opinion amongst millions of stupid opinions, so don’t listen to me. Like what you like! Whatever!

Anyway, now it’s even worse because YouTubers are making compilations of various TikTok videos. Things like SCENTS THAT WILL GET YOU A MAN… Or… MY TEN MOST COMPLIMENTED FRAGRANCES. To the former: ew, gross. Is that in any way relevant? (Answer: nope.) And with regard to the latter, I don’t give a crap about what other people think about your perfumes. I want to know what YOU think about them. Either way, if your enjoyment of something or to a further extent, if your assessment of something, is based on other people’s responses to that thing? Well, I’ll not go as far as to say that you’re doing it wrong…but maybe you should take a closer look at why you think you like that thing.

Also back to YouTube compilations. If you have your own YouTube and TikToks account…why are you making compilations…of other people’s videos? That seems supremely odd to me.

My antidote to this insipid, tiresome practice? Well, if you want something done right –or, if not “right” exactly, we’ll say if you want something done the way you wish it would be done–well, you know the rest. We do it our damn selves.

So here it is. A Midnight Stinks compilation on YouTube: Fragrance Reviews That Are Actually Interesting.
Yes, I said what I said.

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